Which two types of situational analysis are commonly performed in marketing?

PESTLE and SWOT are two widely recognized frameworks used in situational analysis within marketing.

PESTLE analysis focuses on external factors that can impact a business and stands for Political, Economic, Social, Technological, Legal, and Environmental influences. This framework helps marketers understand the broader context in which they operate, identifying external opportunities and threats that can influence organizational strategy and market positioning.

SWOT analysis, on the other hand, is centered around internal and external factors specific to a particular organization or project. It assesses Strengths, Weaknesses, Opportunities, and Threats. This tool is instrumental in highlighting what a business does well, where it needs improvement, the opportunities it can exploit, and the external challenges it faces.

Together, these analyses provide a comprehensive view of both the internal capabilities of an organization and the external environment, allowing marketers to make informed strategic decisions.