Texas A&M University (TAMU) MKTG321 Marketing Practice Exam

SWOT analysis is a strategic planning tool that is widely used for understanding the strengths, weaknesses, opportunities, and threats related to a business or project. It serves to identify both internal factors, such as the strengths and weaknesses inherent to the organization, and external factors, represented by opportunities and threats that may arise from the market or competitive landscape.

The strengths aspect refers to the internal positive attributes and resources that the organization possesses. Weaknesses focus on areas that need improvement or limitations within the organization. Opportunities are external conditions that the organization can exploit to its advantage, while threats are external challenges that could hinder the organization’s performance.

This four-component framework allows businesses to develop a comprehensive understanding of their strategic position and formulate actionable strategies that leverage their strengths, mitigate their weaknesses, capitalize on opportunities, and defend against threats. This thorough assessment is essential for effective decision-making in marketing and other areas of business management.