Which of the following is NOT a component of the PESTLE framework?

The PESTLE framework is a strategic tool used to analyze the external environment impacting an organization. It stands for Political, Economic, Social, Technological, Legal, and Environmental factors. Each of these components represents a different aspect of the external environment that can influence business operations and strategic decision-making.

In this context, psychological factors are not included in the PESTLE framework. Instead, the framework emphasizes social factors, which may cover aspects like demographics, social trends, and consumer behavior. Understanding social influences is crucial for marketers, but they are categorized differently compared to psychological factors, which focus on individual mental processes and behavior.

Including psychological factors could lead to overlapping discussions that fall under the broader social category, which is why it is excluded from the PESTLE framework. The other options—economic, technological, and legal—are indeed key components that help businesses analyze different dimensions of their operating environments.