Which of the following is a common marketing metric?

Customer Retention Rate is a common marketing metric because it measures the percentage of customers that a business retains over a specified period. This metric is crucial for understanding customer loyalty and the effectiveness of marketing strategies focused on keeping existing customers engaged with the brand. High retention rates indicate that customers find value in the products or services and are satisfied enough to continue their relationship with the company.

In marketing, retaining customers is often more cost-effective than acquiring new ones, making this metric particularly valuable for assessing the long-term success of marketing efforts. It helps businesses tailor their marketing strategies to enhance customer satisfaction and loyalty, which can have a significant impact on revenue and growth over time.

In contrast, while market segmentation is a vital marketing concept for identifying and targeting specific groups within a market, it is more of a strategic approach than a metric. Operating costs pertain to the expenses incurred in running a business and are not directly related to marketing performance. Ad spend refers to the amount invested in advertising activities but does not provide insights into customer behavior or relationship management, which are vital for understanding business success.