Which of the following best describes B2C marketing?

B2C marketing, or business-to-consumer marketing, focuses on selling products or services directly to individual consumers for personal use. This type of marketing is characterized by strategies that address the needs, preferences, and behaviors of individual buyers rather than other businesses. The goal is often to create a strong emotional connection with consumers and to encourage them to make purchases based on their personal desires and needs.

The emphasis on personal relationships and consumer behavior differentiates B2C marketing from other types of marketing, such as B2B (business-to-business) marketing, which targets organizations or companies. In the context of the incorrect options, marketing aimed at businesses and organizations would fall into B2B, not B2C. Marketing focused on government contracts would be categorized as public sector marketing, while marketing limited to local markets is too restrictive as B2C can encompass a global reach through digital platforms. Thus, option B accurately captures the essence of B2C marketing by focusing on individual consumer engagement and transaction.