Which of the following best describes weaknesses in a SWOT analysis?

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Study for the Texas AandM University MKTG321 Exam. Prepare with flashcards and multiple-choice questions, each question has hints and explanations. Get ready for success!

In a SWOT analysis, weaknesses refer specifically to internal limitations that can hinder an organization from achieving its objectives. These limitations can include factors such as resource scarcity, lack of expertise, poor brand reputation, or any other internal challenges that need to be addressed to reach strategic goals. Identifying weaknesses is crucial for understanding the areas where an organization may lag behind its competitors or face challenges.

By recognizing these internal weaknesses, businesses can devise strategies to improve upon them or mitigate their impact. This self-awareness ultimately supports better decision-making and more effective strategic planning. Therefore, the correct answer emphasizes the importance of understanding internal factors that can negatively influence performance.