Which marketing aspect is primarily concerned with establishing the value of a product?

The aspect of marketing that primarily focuses on establishing the value of a product is price. Pricing strategies are crucial because they determine how much customers are willing to pay for a good or service, which directly reflects the perceived value of that product in the market. If a product is priced too low, it may suggest inferior quality or limited value, while excessively high prices may deter potential buyers.

Effective pricing not only encompasses the actual monetary cost but also involves understanding customer demand, competitive positioning, and the overall marketing strategy. A well-thought-out pricing approach can enhance the perceived value, leading to improved sales and customer satisfaction. Therefore, price is primarily responsible for conveying the product's value to consumers, making it a central aspect of marketing.