Which group of competitors focuses on selling identical brands?

The group of competitors that focuses on selling identical brands is brand competitors. This term refers to companies that offer products that are similar or identical in nature and target the same customer base. These competitors typically compete on brand perception, quality, and loyalty rather than purely on product features or price.

Brand competitors not only offer products that fulfill the same needs but also emphasize their brand's unique attributes, benefits, or value propositions to sway customers. This competition revolves around the image and reputation of the brand, leading consumers to choose one brand over another based on factors such as marketing, customer service, and brand history.

The other options refer to different competitive landscapes: product competitors include those offering similar products but are not identical brands; generic competitors provide unbranded or no-name alternatives; and total budget competitors compete for the overall budget of consumers, which could involve various product categories, not just identical brands. Understanding the nuances between these types of competitors helps businesses position their offerings effectively in the market.