Which equation best represents the concept of vision in a company?

The equation "Vision = Values + Competencies" is the most representative of the concept of vision within a company. A company's vision articulates its long-term aspirations and the foundational elements that guide its strategic direction. Values are the core principles and beliefs that shape the culture and decision-making processes within the organization. They reflect what the company stands for and what it believes is important in its operations and interactions.

Competencies refer to the unique capabilities and strengths that a company possesses, which enable it to distinguish itself from competitors and effectively pursue its goals. By combining values and competencies in the context of a vision, a company can align its purpose with its operational strengths, creating a meaningful and compelling future direction.

In contrast, the other options do not encapsulate the essence of vision as effectively. For example, while goals and strategies are important for planning and execution, they represent more tactical elements rather than the overarching purpose. Similarly, customers and employees, while critical to a company's success, do not alone embody the vision itself without being grounded in the organization's core values. Finally, profit and growth, although essential indicators of business health, reflect outcomes rather than the inspirational vision that drives a company's long-term efforts.