What term describes the tools that support an organization's values?

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Study for the Texas AandM University MKTG321 Exam. Prepare with flashcards and multiple-choice questions, each question has hints and explanations. Get ready for success!

The term that best describes the tools that support an organization's values is competencies. Competencies encompass the skills, knowledge, and abilities that an organization utilizes to achieve its goals and uphold its values. They reflect the organization's culture and operational ethos, guiding behaviors and decisions that align with its mission and vision.

Competencies are foundational in establishing how an organization differentiates itself in the market and helps to build a competitive advantage by ensuring that employees and processes are aligned with the overarching organizational values. Competencies can also include specific processes or practices that are central to the organizations' ability to operate effectively and uphold its values in every aspect of its business.

While capabilities refer to what an organization can do effectively, resources signify the assets available to support operations. Assets generally refer to the tangible and intangible items owned by the organization. However, it is the competencies that directly link these tools to the demonstrated values and culture of the organization, making them the most fitting term in this context.