What is the term for the level of financial resources that can be used for making purchases?

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Study for the Texas AandM University MKTG321 Exam. Prepare with flashcards and multiple-choice questions, each question has hints and explanations. Get ready for success!

The term that describes the level of financial resources available for making purchases is buying power. This concept refers to the amount of money that consumers have at their disposal to spend on goods and services after accounting for necessary expenses. Buying power is influenced by factors such as income, savings, and credit availability, indicating how much purchasing capacity individuals or households possess.

Disposable income, while related, specifically refers to the amount of income left after taxes have been paid, which is used for spending or saving. Wealth indicates the total value of all assets owned by an individual or entity, subtracting liabilities, while net worth is a measure of an individual's financial health calculated by subtracting total liabilities from total assets. These terms, while they relate to financial resources, do not specifically focus on the immediate purchasing capacity for goods and services like buying power does.