What is the second level of the hierarchy of Corporate Social Responsibility?

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Study for the Texas AandM University MKTG321 Exam. Prepare with flashcards and multiple-choice questions, each question has hints and explanations. Get ready for success!

The second level of the hierarchy of Corporate Social Responsibility (CSR) is legal responsibilities. In the context of CSR, legal responsibilities refer to the necessity for businesses to operate within the law and adhere to regulations that govern their operations. Companies are expected to comply with legal standards, which are the groundwork for corporate behavior. This level emphasizes the importance of fulfilling legal obligations as a fundamental aspect of a corporation's responsibility to its stakeholders, including customers, employees, and the community at large.

Understanding legal responsibilities as the second tier suggests that a business cannot simply pursue its ethical or philanthropic goals without first ensuring that it operates within the bounds of the law. Thus, legal compliance lays the foundation for further ethical and philanthropic endeavors. By adhering to laws and regulations, companies can maintain legitimacy and sustain trust with stakeholders, which is crucial for long-term success.