What is the definition of marketing?

The definition of marketing as the process of creating, communicating, delivering, and exchanging offerings that have value for customers and society captures the comprehensive nature of marketing. This definition emphasizes the importance of understanding customer needs and creating valuable solutions or offerings that resonate with those needs. It also highlights the roles of communication and delivery in forming relationships between businesses and consumers, demonstrating that marketing extends beyond just making a sale to include fostering connections and providing value to society as a whole.

By focusing on creating offerings that have value, this definition encapsulates not only the transactional aspect of marketing—exchanging products and services—but also the relational and societal elements that contribute to consumer satisfaction and brand loyalty. Thus, it reflects a broader view of marketing as a strategic process integral to business success in today's marketplace, making option B the most accurate and holistic definition.