What is guerrilla marketing?

Guerrilla marketing is best understood as an unconventional approach to promoting products creatively, often utilizing surprise and imaginative tactics to engage customers. This strategy leverages unconventional methods and low-cost tactics to achieve traditional marketing goals in a more memorable and impactful manner. It can include street art, flash mobs, and viral social media campaigns that capture attention and generate buzz.

The effectiveness of guerrilla marketing lies in its ability to create a lasting impression without the need for a substantial budget, often relying on the creativity and originality of the execution rather than traditional advertising channels. This sets it apart from approaches that focus on digital advertising through paid strategies, high-budget campaigns, or traditional printed advertisements, which can be more predictable and less engaging in terms of consumer interaction.