What is "green marketing" focused on?

The focus of "green marketing" is on enhancing the natural environment. This marketing approach involves promoting products and initiatives that are designed to be environmentally friendly, sustainable, and responsible. Companies that engage in green marketing often highlight the ecological benefits of their products, such as reduced carbon emissions, sustainable sourcing, and minimal environmental impact during the production and distribution processes.

By emphasizing these aspects, businesses not only contribute positively to the environment but also appeal to consumers who value sustainability and are increasingly making purchasing decisions based on a company's commitment to ecological concerns. This strategy can lead to building a positive brand image that resonates with environmentally conscious customers, fostering a sense of loyalty and trust in the brand.