What is an organization's course of action aimed at achieving its goals while enhancing customer experience?

The chosen answer highlights a critical element in modern business practices: a marketing strategy is designed specifically to achieve organizational goals while enhancing customer experience. A marketing strategy focuses on aligning a company’s goals with the needs and wants of its customers, ensuring that products, services, and marketing efforts resonate well in the marketplace. It comprises various components like target market identification, value proposition, and communication strategies, all tailored to engage customers effectively.

In contrast, while a business plan outlines the overall strategy and operational aspects of a business, it may not specifically address how to enhance customer experience. Market research is essential for gathering data about consumer preferences and behaviors but is more about analysis than the implementation of strategies. A strategic plan indeed encompasses the long-term objectives and the means to achieve them, but it may not be as specifically focused on marketing or customer experience as a marketing strategy is. Thus, a marketing strategy is the most coherent answer, as it directly links the organization's course of action to both its goals and the enhancement of customer experience.