What does SEO stand for in digital marketing?

The term SEO stands for Search Engine Optimization. This concept is a fundamental element of digital marketing that focuses on enhancing a website's visibility in search engine results pages (SERPs). The primary goal of SEO is to increase organic traffic to a website by ensuring that it ranks higher in search results for relevant queries.

SEO involves a variety of techniques, including keyword research, on-page optimization (such as improving content quality and structure), technical SEO (which deals with site speed, mobile-friendliness, and indexing), and off-page strategies (like link building). By optimizing various aspects of a website, businesses can improve their rankings and attract more visitors, ultimately leading to higher conversion rates.

The other options, while they include terms related to search engines, do not accurately capture the definition of SEO. Search Engine Organization, Search Engine Outreach, and Search Engine Offerings do not reflect the core function of optimizing a website for better search engine performance.