What are the fundamental principles that guide a company called?

The correct answer is values. Values represent the core beliefs and principles that guide a company's behavior, decisions, and interactions both within the organization and with external stakeholders. These foundational elements shape the company's culture, influence its strategic direction, and help establish its identity in the marketplace. Values serve as a framework for decision-making and can resonate deeply with employees and customers alike, creating alignment and loyalty.

In contrast, objectives refer to specific goals that a company aims to achieve, which are typically measurable and actionable. Strategies are the plans and methods a company employs to reach its objectives. Policies are established guidelines designed to influence decisions and actions within the organization. While all of these components are essential for effective management, it is the values that fundamentally underpin the vision and ethical stance of a company.