In SWOT analysis, what kind of factors are typically categorized as weaknesses?

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Study for the Texas AandM University MKTG321 Exam. Prepare with flashcards and multiple-choice questions, each question has hints and explanations. Get ready for success!

In the context of SWOT analysis, weaknesses are considered internal factors that a company or organization can control but may detract from its performance or competitive advantage. These can include a variety of issues such as limited resources, gaps in expertise, negative brand perception, or inefficient processes. Identifying these weaknesses allows an organization to develop strategies to mitigate them or improve upon them, thus strengthening their overall strategic position.

The other options describe different aspects of the SWOT analysis framework. External factors that cannot be controlled are categorized as threats, as they represent challenges that the organization faces from the environment outside its influence. Opportunities for growth are also external factors but are positive aspects that the organization can pursue. Lastly, external threats to performance, likewise, describe potential issues stemming from outside the organization but do not fall under the category of weaknesses. Understanding these distinctions is crucial for effective strategic planning.