Texas A&M University (TAMU) MKTG321 Marketing Practice Exam

The Federal Trade Commission (FTC) is the regulatory agency responsible for overseeing business practices, specifically to prevent false advertising and deceptive labeling. The FTC's primary mission is to protect consumers by ensuring that advertising is truthful and not misleading. This includes enforcing laws against deceptive marketing practices and providing guidance to businesses about their advertising obligations.

The agency conducts investigations and can take action against companies for practices that are considered unfair or deceptive. This focus on consumer protection and fair competition makes the FTC a crucial player in regulating how products and services are marketed to the public.

While each of the other agencies mentioned has important regulatory roles, they do not primarily focus on advertising practices. The Federal Communications Commission (FCC) mainly oversees interstate and international communications, the Consumer Product Safety Commission (CPSC) is centered on consumer product safety, and the Food and Drug Administration (FDA) regulates food and drug safety rather than advertising standards.